What ingredients are used in the makeup?

Our products are essentially made up of the same natural ingredients that are used for their
healing properties in skin care, like almonds, castor and jojoba oil, vitamin E, cocoa and
shea butter, kaolin clay, glycerin and beeswax. These ingredients are not bleached, fractionated
or micronized to a state of lifelessness, thereby maintaining its true essence for nourishment.

Is it purely made of ingredients from nature?

Yes we use only natural and organically sourced ingredients. Our raw materials are procured from plants, natural extracts and minerals that are proven to be safer, compared to the majority synthetic substitutes used today.

Do the products contain any chemicals whatsoever?

Every single ingredient we use is at zero or minimum risk for human health, 100% biodegradable and ethically sourced by licensed suppliers. A majority of our ingredients are ECOCERT and/or COSMOS and/or NATRUE certified. 

Do the products have good preservatives?

Oil- based products have their own self-sustaining anti-bacterial and anti-fungal properties. Products with water too have far safer alternatives to Parabens.

What ingredients can be classified as toxic in beauty products?

The beauty industry is overflowing with petrochemical ingredients (derived from petroleum & natural gas) such as parafin wax, mineral oil, Toluene, Benzene, anything with Peg (Polyethylene glycol), anything with DEA (diethanolamine or MEA (ethanolamine). They are highly toxic & are notoriously found in almost every beauty product.

Are the products long lasting?

The intention to create clean beauty was never ‘to make it last longer’ but rather in good service to the skin. While organic and natural products are made using gentler alternatives they can still last equally long provided the skin is prepped well, and there are no environmental stressors like excessive heat, moisture, water or internal stressors like excessive sebum produced by skin. 

What colors are used in the products?

We derive our colors from a combination of minerals like iron oxides, micas,
titanium dioxide and food grade colours (not to be confused with food colors). Different
combinations and permutations of these basic minerals, give us variants in shades.

Is the lipstick long-lasting?

Our lipsticks are meant to last for 3-4 hours and while they can last beyond that a little touch
up here and there might be required post meals.

Is the kohl smudge proof and long lasting?

Our eye pencils will last up to 4-5 hours and are not guaranteed to be smudge proof. The formula is created for sensitive eyes which is why we
don’t use any harsh chemicals, adhesives or alcohol in our formulation.

Are the lipsticks lead free?

Lead or heavy metals are definitely not an ingredient used in our products but they can oftentimes be a part of an ingredient like water, pigments and dyes etc. We make sure that all ingredients sourced are at the least toxicity level possible.

Does the Foundation oxidise?

The oxidation of foundation is a phenomenon that is entirely dependent on your skin type and on exposure to the sun, pollution and other external factors. That being said, our foundation generally does not oxidise on most skin types.

Are your products Non-Comedogenic?

Our products do not fall under the non-comedogenic category, but rest assured that the ingredients in our products are not synthetic but are natural and will not aggravate acne and breakouts. However, sometimes even natural and organic ingredients can cause reactions. We always recommend that you first check our ingredients list to make an informed purchase.

Are all the ingredients used Vegan?

No we are not vegan. All our ingredients are 100% vegetarian. We use natural and organic beeswax in our products to provide you a product with the best formula.

Are the products gluten free?

Yes, all our products are gluten free.

Are the products safe to use during pregnancy?

Our products are definitely organic and 100% natural, though we would recommend you go through the ingredient list thoroughly and run it by your doctor or medical professional.

Are the products tested on animals?

We are strictly against animal testing.

Why are the products so expensive?

a. Organic and natural ingredients/raw materials that are certified by global standards, cost up to 4x more than ingredients that are not certified. This is because organic crops grow more slowly (due to the absence of GMO’s), and are more labour intensive (due to the absence of pesticides and insecticides). This reflects greatly on the cost of the final output.

b. Due to the sensitive shelf life of organic ingredients, they have to be produced in small batches thereby increasing the cost of production.

c. Research, development and testing for Organic / Natural ingredients are often very expensive since there is a ton of innovation involved. These are not easy to develop, they require months of trials and testing to be approved for use.


Where are the products made?

Our manufacturing is licensed to a company based in Umbergaon, Gujarat. They are an FDA-approved company who specialise in colour cosmetics. During every round of
production, we have an inspection process conducted to ensure the best quality. Our products are assembled by hand by a community of local women in this small town, who work part-time jobs to contribute to their family.

Are the products certified?

Your concern is valid and we would like to address it by telling you that our ingredients are either Ecocert or/and COSMOS certified (including our preservative). Ruby’s as a brand is not yet certified, that is something we want to look into when we have finished developing our entire product range. We use a combination of Organic, Natural and Mineral ingredients.

The makeup is very sheer, how can I make it more prominent?

Our products are made to be sheer, but allow for buildable coverage. If you wish to make it more prominent, just add-on a little more product but remember, a little pigment goes a long way.

What concealer/ foundations would you recommend for different skin tones?

Our concealers come in five colours. Since our products are lightweight, one colour can adapt to multiple skin tones. Pick the colour that is closest to your skin tone.

I have acne prone oily skin, are the products suitable for me?

Yes, our products are suitable for oily and acne prone skin. All the products including the blushes, lipsticks, eyeshadows work very well with acne prone skin as they do not clog pores and contain natural skin care properties that will aid in healing acne scars and pigmentation. However, sometimes even natural and organic ingredients can cause reactions if you are specifically sensitive to any ingredient. We always recommend that you first check our ingredients list and/or discuss the ingredients with your skin specialist to make an informed purchase.   

My skin is oily, will the foundation/concealer suit me?

Our foundations and concealers are of a mattifying formula made to suit most skin types, specifically normal to oily.

My skin is oily, will the products make it worse?

No. Our products although made with oil, are not ‘oily’ in texture. Infact they blend into the skin seamlessly leaving behind the pigment looking as natural as possible. Our products do not aggravate acne.

Which lipstick shade is best suited for fair skin tone?

All our lipstick shades are meant to adapt to suit most Indian skin tones. Although we would recommend:
Fair Skin Tone: Nuddy, Bare, Brick, Burgundy and Roseate

Which lipstick shade is best suited for wheatish skin tone?

All our lipstick shades are meant to adapt to suit most Indian skin tones. Although we would recommend:
Wheatish Skin Tone: Raisin, Plum, Mauve, Bare, Apricot, Nuddy

Which lipstick shade is best suited for deep skin tone?

All our lipstick shades are meant to adapt to suit most Indian skin tones. Although we would recommend:
Deep Skin Tone: Raisin, Plum, Burgundy, Mauve, Bare, Apricot, Nuddy

How should I apply the highlighter/eyeshadow?

Apply with blush brush/angled brush over the cheekbones for a bronze summer glow, and on the eye-lids as a metallic crème-eyeshadow. Tip: blending is key.

Watch the video here: Multitask with the Crème Highlighter in ‘Illuminate’

How should I apply the concealer?

Take a look at the video to get an idea of how to apply the concealer: How to Apply the Concealer/Foundation.

Our concealers are smooth and lightweight which allows for maximum coverage and easy application. Head to our blog to find out how you can use it in multiple ways.

How to apply the cream blushes?

Please read our step by step blog about how to apply our creme blushes: How to Correctly Wear a Cream Blush.

Can I use my hand instead of makeup brushes?

You can use either. Our products are smooth in texture to allow easy application by hand as well. However, we recommend using a tool for hygiene purposes.

I have chapped lips, will the lipstick help?

Our lipsticks are enriched with rich shea and mango butters and contain oils like jojoba that are sure to nourish chapped lips and bring them back to health.

My lipstick broke, what should I do?

We suggest you transfer the lipstick to a different container (an empty cream jar) or use a brush to use it from the container itself.

Are the products temperature sensitive, how should I preserve them?

Yes, we suggest you keep it away from moisture and direct sunlight to increase longevity and help maintain its viscosity.

The natural oils in our lipsticks make them delicate and sensitive to temperature changes in the environment, hence we suggest you twist up only the required length of the bullet to apply.

I want to travel with the products, how should I carry them?

Our products need not be carried any differently than your other cosmetics, but we do suggest protecting them with something thick to avoid breakage.

Is there an expiry date?

Yes as per our efficacy testing, you can use the products up to 18 months from the date of manufacture. Our Foundations, Concealers and Liquid Eyeshadows can be used up to 24 months from the date of manufacture.

How can I clean the Dual Ended Brush?

You can use a brush cleaner or makeup remover and swirl it on a tissue. Alternatively, you can also run it under warm water and wash with baby shampoo.

I accidentally ordered the wrong color, how can I change my order?

Please mail us all your order related queries to hello@rubysorganics.in and we will revert within 1 business day.

I want to change an item I have ordered?

Please mail us all your order related queries to hello@rubysorganics.in and we will revert within 1 business day.

My order has arrived, the lipstick/concealer/highlighter/eye pencil/blush colors don’t match my skin tone and/or look like they did online. Can I return them?

If the product has not been utilized we can accept an exchange/refund. Please mail us all your order related queries to hello@rubysorganics.in and we will revert within 1 business day.

I want to exchange a product I have ordered.

You are eligible for an exchange as long as the product has not been utilized and is in optimal condition. Please email us your order related queries to hello@rubysorganics.in stating the reason for exchange and we will revert within 1 business day.

How can I track my order?

Your tracking details have been emailed to the email id shared with us while placing your order. Request you to check your spam folder in case the email is not in your inbox.

If you have not received an email with your dispatch details, please email us at hello@rubysorganics.in and we will provide you with your tracking details.

How many days does delivery take?

Delivery within Maharashtra takes 2-3 business days and delivery to other cities in India takes 3-6 business days.

How can I cancel my order?

Please mail all your order related queries to hello@rubysorganics.in and we will revert back to you within 24 hours.