Our products are essentially made up of the same natural ingredients that are used for their healing properties in skin care like almonds, castor and jojoba oil, vitamin E, cocoa and shea butter, kaolin clay, glycerin and beeswax. These ingredients are not bleached, fractionated or micronized to a state of lifelessness, thereby maintaining its true essence for nourishment.
We derive our colors from a combination of minerals like iron oxides, micas,
titanium dioxide and food grade colours (Not to confuse with food colors). Different combinations and permutations of these basic minerals, give us variants in shades.
Our lipsticks are meant to last for 3-4 hours and while they can last beyond that a little touch
up here and there might be required post meals.
Our eye pencils will last up to 4-5 hours and are not guaranteed to be smudge proof. The formula is created for sensitive eyes which is why we
don’t use any harsh chemicals, adhesives or alcohol in our formulation.
Lead or heavy metals are definitely not an ingredient used in our products but they can oftentimes be a part of an ingredient like water, pigments and dyes etc. We make sure that all ingredients sourced are at the least toxicity level possible.
No we are not vegan. All our ingredients are 100% vegetarian. We use natural and organic beeswax in our products to provide you a product with the best formula.
Yes, all our products are gluten free.
We are strictly against animal testing.
Our manufacturing is licensed to a company based in Umbergaon, Gujarat. They are a FDA-approved company who specialise in colour cosmetics. During every round of
production, we have an inspection process conducted to ensure the best quality. Our products are assembled by hand by a community of local women in this small town, who work part-time jobs to contribute to their family.
Your concern is valid and we would like to address it by telling you that our ingredients are either Ecocert or/and COSMOS certified (including our preservative). Ruby’s as a brand is not yet certified, that is something we want to look into when we have finished developing our entire product range. We use a combination of Organic, Natural and Mineral ingredients.