Our products are essentially made up of the same natural ingredients that are used for their
healing properties in skin care, like almonds, castor and jojoba oil, vitamin E, cocoa and
shea butter, kaolin clay, glycerin and beeswax. These ingredients are not bleached, fractionated
or micronized to a state of lifelessness, thereby maintaining its true essence for nourishment.
Yes we use only natural and organically sourced ingredients. Our raw materials are procured from plants, natural extracts and minerals that are proven to be safer, compared to the majority synthetic substitutes used today.
Every single ingredient we use is at zero or minimum risk for human health, 100% biodegradable and ethically sourced by licensed suppliers. A majority of our ingredients are ECOCERT and/or COSMOS and/or NATRUE certified.
Oil- based products have their own self-sustaining anti-bacterial and anti-fungal properties. Products with water too have far safer alternatives to Parabens.
The beauty industry is overflowing with petrochemical ingredients (derived from petroleum & natural gas) such as parafin wax, mineral oil, Toluene, Benzene, anything with Peg (Polyethylene glycol), anything with DEA (diethanolamine or MEA (ethanolamine). They are highly toxic & are notoriously found in almost every beauty product.
The intention to create clean beauty was never ‘to make it last longer’ but rather in good service to the skin. While organic and natural products are made using gentler alternatives they can still last equally long provided the skin is prepped well, and there are no environmental stressors like excessive heat, moisture, water or internal stressors like excessive sebum produced by skin.
We derive our colors from a combination of minerals like iron oxides, micas,
titanium dioxide and food grade colours (not to be confused with food colors). Different
combinations and permutations of these basic minerals, give us variants in shades.
Our eye pencils will last up to 4-5 hours and are not guaranteed to be smudge proof. The formula is created for sensitive eyes which is why we
don’t use any harsh chemicals, adhesives or alcohol in our formulation.
Our lipsticks are meant to last for 3-4 hours and while they can last beyond that a little touch
up here and there might be required post meals.
Lead or heavy metals are definitely not an ingredient used in our products but they can oftentimes be a part of an ingredient like water, pigments and dyes etc. We make sure that all ingredients sourced are at the least toxicity level possible.
The oxidation of foundation is a phenomenon that is entirely dependent on your skin type and on exposure to the sun, pollution and other external factors. That being said, our foundation generally does not oxidise on most skin types.
Our products do not fall under the non-comedogenic category, but rest assured that the ingredients in our products are not synthetic but are natural and will not aggravate acne and breakouts. However, sometimes even natural and organic ingredients can cause reactions. We always recommend that you first check our ingredients list to make an informed purchase.
No we are not vegan. All our ingredients are 100% vegetarian. We use natural and organic beeswax in our products to provide you a product with the best formula.
Yes, all our products are gluten free.
Our products are definitely organic and 100% natural, though we would recommend you go through the ingredient list thoroughly and run it by your doctor or medical professional.
We are strictly against animal testing.
a. Organic and natural ingredients/raw materials that are certified by global standards, cost up to 4x more than ingredients that are not certified. This is because organic crops grow more slowly (due to the absence of GMO’s), and are more labour intensive (due to the absence of pesticides and insecticides). This reflects greatly on the cost of the final output.
b. Due to the sensitive shelf life of organic ingredients, they have to be produced in small batches thereby increasing the cost of production.
c. Research, development and testing for Organic / Natural ingredients are often very expensive since there is a ton of innovation involved. These are not easy to develop, they require months of trials and testing to be approved for use.
Our manufacturing is licensed to a company based in Umbergaon, Gujarat. They are an FDA-approved company who specialise in colour cosmetics. During every round of
production, we have an inspection process conducted to ensure the best quality. Our products are assembled by hand by a community of local women in this small town, who work part-time jobs to contribute to their family.
Your concern is valid and we would like to address it by telling you that our ingredients are either Ecocert or/and COSMOS certified (including our preservative). Ruby’s as a brand is not yet certified, that is something we want to look into when we have finished developing our entire product range. We use a combination of Organic, Natural and Mineral ingredients.