Our Intention

Beauty is really in self-expression. It cannot be defined by powders and pigments.

We believe beauty is how you bring to life the best version of yourself while staying true to who you really are. Makeup is simply a tool to help achieve that version of yourself and we hope that Ruby’s Organics can be that tool for you. 

What We Do

In the hope of making women gleam with joy, we have used only natural and organically sourced ingredients to develop an entire range of makeup staples, and additionally infused the products with bio-active ingredients that will nourish and care for your skin.
Our intention from the very beginning was to turn makeup into value added skin-care, simply because it’s not impossible to do.

We take great pride in making our products in India, with ingredients that are locally sourced and manufactured, and delivering them to our customers in small artisanal batches. We take the initiative to provide employment to women in rural areas so they are independent to shape their lives.

Makeup is a choice; you’re still going to glow
But what we want, is to give you access to a better choice – one that is truthful and one that you can trust.

About the founder

“For me, creating an ‘honest brand’ laid the foundation for Ruby’s Organics.
Being a huge cosmetic aficionado, I did consume every available product in a jar, bottle, and palette for years until I learned first-hand how toxic most cosmetics can be. It urged me to want to make a difference by creating an alternative that is kind to our environment and our skin” – Rubeina.K