Product & ingredients

Our products are essentially made up of the same natural ingredients that are used for their healing properties in skin care, like almonds, castor and jojoba oil, vitamin E, cocoa and shea butter, kaolin clay, glycerin and beeswax. These ingredients are not bleached, fractionated or micronized to a state of lifelessness, thereby maintaining its true essence for nourishment.

Yes we use only natural and organically sourced ingredients. Our raw materials are procured from plants, natural extracts and minerals that are proven to be safer, compared to the majority synthetic substitutes used today.

Every single ingredient we use is at zero or minimum risk for human health, 100% biodegradable and ethically sourced by licensed suppliers. A majority of our ingredients are ECOCERT and/or COSMOS and/or NATRUE certified

il- based products have their own self-sustaining anti-bacterial and anti-fungal properties. Products with water too have far safer alternatives to Parabens

The beauty industry is overflowing with petrochemical ingredients (derived from petroleum & natural gas) such as parafin wax, mineral oil, Toluene, Benzene, anything with Peg (Polyethylene glycol), anything with DEA (diethanolamine or MEA (ethanolamine). They are highly toxic & are notoriously found in almost every beauty product.

The intention to create clean beauty was never 'to make it last longer' but rather in good service to the skin. While organic and natural products are made using gentler alternatives they can still last equally long provided the skin is prepped well, and there are no environmental stressors like excessive heat, moisture, water or internal stressors like excessive sebum produced by skin

We derive our colors from a combination of minerals like iron oxides, micas, titanium dioxide and food grade colours (not to be confused with food colors). Different combinations and permutations of these basic minerals, give us variants in shades

Our eye pencils will last up to 4-5 hours and are not guaranteed to be smudge proof. The formula is created for sensitive eyes which is why we don’t use any harsh chemicals, adhesives or alcohol in our formulation

Our lipsticks are meant to last for 3-4 hours and while they can last beyond that a little touch up here and there might be required post meals.

Lead or heavy metals are definitely not an ingredient used in our products but they can oftentimes be a part of an ingredient like water, pigments and dyes etc. We make sure that all ingredients sourced are at the least toxicity level possible

The oxidation of foundation is a phenomenon that is entirely dependent on your skin type and on exposure to the sun, pollution and other external factors. That being said, our foundation generally does not oxidise on most skin types.

Our products do not fall under the non-comedogenic category, but rest assured that the ingredients in our products are not synthetic but are natural and will not aggravate acne and breakouts. However, sometimes even natural and organic ingredients can cause reactions. We always recommend that you first check our ingredients list to make an informed purchase.

No, we are not a 100% vegan brand. All our ingredients are 100% vegetarian. We use natural and organic beeswax in a few of our products to provide you a product with the best formula.

Yes, all our products are gluten free.

Our products are definitely organic and 100% natural, though we would recommend you go through the ingredient list thoroughly and run it by your doctor or medical professional

We are strictly against animal testing.

Yes! We use natural ingredients such as montmorillonite clay, coco caprylate, bakuchiol and magnesium stearate that are highly suitable for oily skin. Explore our Oily Skin Essentials Kit that contains our top picks for oily skin.


Our products are made to be sheer, but allow for buildable coverage. If you wish to make it more prominent, just add-on a little more product but remember, a little pigment goes a long way.

Since our products are lightweight, one colour can adapt to multiple skin tones. Pick the colour that is closest to your skin tone

Yes, our products are suitable for oily and acne prone skin. All the products including the blushes, lipsticks, eyeshadows work very well with acne prone skin as they do not clog pores and contain natural skin care properties that will aid in healing acne scars and pigmentation. However, sometimes even natural and organic ingredients can cause reactions if you are specifically sensitive to any ingredient. We always recommend that you first check our ingredients list and/or discuss the ingredients with your skin specialist to make an informed purchase.   

Our foundations and concealers are of a mattifying formula made to suit most skin types, specifically normal to oily.

No. Our products, though made with oil, are not ‘oily’ in texture. In fact they blend into the skin seamlessly leaving behind the pigment looking as natural as possible. Our products do not aggravate acne.

All our lipstick shades are meant to adapt to suit most Indian skin tones. Although we would recommend:
Fair Skin Tone: Nuddy, Bare, Brick, Burgundy and Roseate

All our lipstick shades are meant to adapt to suit most Indian skin tones. Although we would recommend:
Wheatish Skin Tone: Raisin, Plum, Mauve, Bare, Apricot, Nuddy

All our lipstick shades are meant to adapt to suit most Indian skin tones. Although we would recommend:
Deep Skin Tone: Raisin, Plum, Burgundy, Mauve, Bare, Apricot, Nuddy

Apply with blush brush/angled brush over the cheekbones for a bronze summer glow, and on the eye-lids as a metallic crème-eyeshadow. Tip: blending is key.

Watch the video here: Multitask with the Crème Highlighter in 'Illuminate'

Take a look at the video to get an idea of how to apply the concealer: How to Apply the Concealer/Foundation.

Our concealers are smooth and lightweight which allows for maximum coverage and easy application. Head to our blog to find out how you can use it in multiple ways.

Please read our step by step blog about how to apply our créme blushes: How to Correctly Wear a Créme Blush.

You can use either. Our products are smooth in texture to allow easy application by hand as well. However, we recommend using a tool for hygiene purposes.

Our lipsticks are enriched with rich shea and mango butters and contain oils like jojoba that are sure to nourish chapped lips and bring them back to health.


We suggest you transfer the lipstick to a different container (an empty cream jar) or use a brush to use it from the container itself

Yes, we suggest you keep them away from moisture and direct sunlight to increase longevity and help maintain their viscosity.

The natural oils in our lipsticks make them delicate and sensitive to temperature changes in the environment, hence we suggest you twist up only the required length of the bullet to apply. If the surface layer of the lipstick appears dry, no need to fret, it can be easily activated by the warmth of your skin. Sweep the lipstick back & forth over the back of your hand a few times to melt away the dry surface and bring back the moisture.

Our créme products adapt to the climate since they consist of seed oils and butters which in theory are fatty acids. These may make them solidify in colder temperatures. A few circles around the product would create more than enough warmth to allow smooth application, swirl your fingertips in the créme pots and watch the goodness melt from within making them ready to use! 

Our products need not be carried any differently than your other cosmetics, but we do suggest protecting them with something thick to avoid breakage.

Yes as per our efficacy testing, you can use the products up to 18 months from the date of manufacture. Our Foundations, Concealers and Liquid Eyeshadows can be used up to 24 months from the date of manufacture.

You can use a brush cleaner or makeup remover and swirl it on a tissue. Alternatively, you can also run it under warm water and wash with baby shampoo.

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