Skin-tint Mattifying Foundation
Light skin tones with cool undertones
A natural formula that gives an even glow, all while keeping your skin nourished and super healthy. Comes in 7 super adaptable shades that won't cake your pores or cover you up. Think real skin, but better!
Need help? CHAT WITH OUR BEAUTY EXPERTS NOW ↗ to find the right foundation shade for you!
✓ Buildable ✓ Breathable Coverage ✓ Vegan ✓ Matte-finish
Natural and Mineral Pigments
Silicon and Microplastic Free
Petrochemical and Paraben Free
Formulated for Indian Skin Tones
Coco Caprylate, a skin-conditioning agent, naturally provides hydration without feeling oily on the skin
A great replacement for silicones, Coconut Alkanes fill in the gaps between skin cells, creating a blurring, photo-filter effect on the skin
Heals & Purifies
Ingredients such as Argan Oil and Jojoba Oil help treat several types of acne, while Montmorillonite Clay helps remove impurities from the skin's surface
How it works
Less is more. Dispense one pump on the back of your hand. Using a foundation brush, gently dab the liquid formula into freshly moisturized skin until well blended. We recommend using a blending tool to achieve seamless, long-lasting coverage.
- For fuller coverage dispense 2-3 pumps of the product as required
- For coverage of acne, blemishes and redness it is best paired with our concealer
- Be quick to blend the foundation into the skin, for an effective natural matte finish
Store in a cool, dry place
Keep away from moisture and direct sunlight
The Good Stuff
all the ingredientsAqua, Montmorillonite**(and) Cetyl Alcohol **(and) Sucrose Distearate **(and) Xanthan Gum** (and) Sucrose Stearate**(and) Sclerotium Gum**,butyrosperum parkii* (shea butter), Garcinia indica Seed* (Kokum Butter), Tocopherol **(Vitamin-E ), simmondsia chinesis*( Jojoba oil), caprylic/capric triglyceride*, Argania Spinosa Kernel* (Argan Oil), Kaolin** , Caprylhydroxamic acid*(and) Glyceryl Caprylate* (and) Glycerin*, Rosa Canina (Rose hip) seed oil*, Helianthus Annuus (Sunflower) Seed wax* Shorea robusta resin*, Rhus Verniciflua Peel Cera*, Rhus succedanea (japanese) fruit wax*, Ascorbyl Palminate** (vitamin C) palmitate, hydroxystearic/linolenic/oleic polyglycerides, Sucrose polystearate and Cetyl Palminate**, Sodium Stearoyl Glutamate**, Glyceryl Stearate**, Vegetable Oil*, Coco-caprylate*, Undecane and tridecane* . May contain: [+/- titanium dioxide ci 77891, iron oxides ci 77492, ci 77491, ci 77499, lakes ci 77007 & 15850:2] * Organic origin ** Natural origin
How To Apply
Buildable coverage, that is lightweight and feels just like real skin
This foundation is like second skin! Its light, blends super easily and doesnt feel heavy on my face which I hate! I usually avoid foundation as I know its bad for my skin, but I'm so glad I found rubys - this is perfect! Its toxic free and clean and I trust rubys to use the best quality of ingredients. And special thanks to the rubys team for helping me find the right shade!
Excellent product. It blends soo well with my skin and gives a lovely glow! Love toxic free makeup from Ruby's
I was always on a look out for a right foundation for my skin tone, and I finally came across the brand at a pop up and loved it. Its not cakey , it easily blends and very hydrating. It gives a very natural finish and I dont mind using it everyday to work as well. Would definately recommend this one
I have suffered from acne-prone skin my whole life and my hunt for the right base products has finally come to an end!
Ruby’s Organics base products are clean and super gentle on my skin. Since they are made with 100% natural ingredients, I can use them every day as well!
I'm wearing the shade L01.5 and it's such a good product. Very easy to use and light on face and doesn't feel heavy on skin. Perfect for those no makeup makeup looks.
It gives a very smooth finish.
Just glides onto my skin.
Matches my skin tone perfectly (Shade M02). Feels super light, I also worked out wearing it and trust me, I hardly even realised I had the foundation on.
I didn’t even need a brush to apply, fingers work perfectly as well.
Found the shade of my dreams, strongly recommend you to buy it.
In love with this product.
I love this combo...it's really worth it.... and I am loving it...♡♡♡
I bought this foundation on a whim.
I was pleasantly surprised at the performance of this product.
It's looks seamless, it feels like second skin, has a tint like feel, doesn't oxidise,the shade 1.5 is a perfect match for me, I chose it by comparing my skin with the model and studying the undertone am a NC-35 in Mac.
I wear makeup from 10-8 and it stayed put.
The ingredient list has me obsessed as I can put something on my skin with no fearful thought.
The price point seems fair with all these parameters bring met.
Also I am a fan i think.
An Indian brand is giving so much effort makes me proud.
You have a loyalist in me.
Very lightweight easily build able and great for the skin. Skin feels hydrated.
I’ve used both products once but the concealer is absolutely addictive. It’s so lightweight and it has great coverage with an undertone that just neutralizes the darkness. As I have very fair skin I have also used it as a base with another concealer and that too was a success. I can’t recommend it enough to anyone with sensitive skin
Beauty for Everybody
At Ruby’s Organics, we want to encourage a culture that supports and values individuality and self-expression over anything else. We cannot make false promises and claims because truly, the journey to discovering beauty is inward and transcends far beyond the surface. Everybody deserves to feel beautiful and makeup is simply a tool.
Our goal is to bring you clean, uncomplicated, and purposeful products built on innovative
plant-based formulas that do more than just sit on the surface but add nourishment with active skin-care ingredients.